Social networks as a complement to the Revenue Management strategy

By Celina Vergés (Marketing & Communications Manager) Do we know the real importance that social networks currently have to increase the visibility of our hotels and tourist accommodations? Do we pay attention to that importance and make room for it in the strategy to optimize our sales? Do we use them as a loyalty channel […]

The importance of Channel Manager mapping in the Revenue management strategy

Por Chema Herrero One of the tools with the greatest growth in recent years in the tourism sector has undoubtedly been the Channel Manager. A fundamental tool to guarantee a quick and efficient distribution of prices and inventory. This tool has evolved from models that offered a single channel, to two-way models that guarantee not […]