Social networks as a complement to the Revenue Management strategy
By Celina Vergés (Marketing & Communications Manager) Do we know the real importance that social networks currently have to increase the visibility of our hotels and tourist accommodations? Do we pay attention to that importance and make room for it in the strategy to optimize our sales? Do we use them as a loyalty channel […]
Strategy to maintain a higher quality OTB: What rates do I use?
By Ana Bayona (Senior Revenue & Profit Manager) During 2020, the volatility of reserves forced us to work with a last-minute pick-up that was truly complex to manage. We learned to have to work with a large number of rooms that were sold and canceled in the same proportion in just a few hours. This […]
